All service providers are required to advertise the availability of Lifeline program support in a manner reasonably designed to reach eligible households within its study area.
The FCC’s rules list this requirement under Section 54.405(b).
FCC Advertising Guidelines
States and service providers should utilize outreach materials and methods designed to reach eligible households that do not currently receive service.
For example, states and service providers may:
- Post notices at public transportation stops and agencies, shelters, and soup kitchens,
- Run public service announcements,
- Provide information booths at central locations,
- Provide customer service to program participants who have disabilities on an equal basis by using telecommunications relay services (TRS), text telephone (TTY), and speech-to-speech (STS) services, and
- Provide outreach materials in braille.
States and service providers should develop advertising that can be read by members of any sizeable non-English speaking populations. Offer the suggestions above in languages other than English, offer the toll-free number in other languages, or develop available applications in other languages.
States and service providers should coordinate their outreach efforts with government agencies that administer any of the relevant government assistance programs such as:
- Social service agencies,
- Tribal organizations,
- Community centers,
- Public schools,
- Nursing homes, and
- Organizations such as AARP and United Way.