Under Section 54.405(b) of the FCC’s rules, all eligible telecommunications carriers (ETCs) are required to advertise the availability of Lifeline Program support in a manner reasonably designed to reach eligible households within its study area.
FCC Advertising Guidelines
States and ETCs should utilize outreach materials and methods designed to reach eligible households that do not currently receive service.
For example, states and ETCs could post notices at public transportation stops and agencies, shelters, and soup kitchens; run public service announcements; provide information booths at central locations; provide customer service to disabled program participants on an equal basis by using telecommunications relay services (TRS), text telephone (TTY), and speech-to-speech (STS) services; and provide outreach materials in Braille.
States and ETCs should develop advertising that can be read by members of any sizeable non-English speaking populations. Offer the suggestions above in languages other than English, offer the toll-free number in other languages, or develop available applications in other languages.
States and ETCs should coordinate their outreach efforts with governmental agencies that administer any of the relevant government assistance programs such as:
- Social service agencies;
- Tribal organizations;
- Community centers;
- Public schools;
- Nursing homes; and
- Organizations such as AARP and United Way.